Marketing principles Essay Example | Topics and Well Written Essays - 2000 words

Marketing principles - Essay Example Nike's core business is in the research design and marketing on a global scale of shoes, equipment, apparel and related services, with a special focus on athletic apparel as well as athletic footwear. Present in more than 190 nations around the world, Nike utilizes a variety of distribution channels, including the Internet, Nike-owned stores, and retailers, even as the Nike stores are either owned by the company directly or are franchised to others. Aside from athletic gear, Nike is also present in the segment of recreational wear, and there is an overlap in the categories as they pertain to the sale of specialized sports and leisure apparel for different sports, including cricket, American football, wrestling, baseball, lacrosse, walking, golf, activities in the outdoors, volleyball and tennis. It is heavily present too in the major team sports globally, including football,.soccer and basketball. The seven categories around which the Nike business are organized, meanwhile, are as fo llows: Action Sports, Basketball, Nike Sportswear, Soccer, Running, Women's Training and Men's Training. The company has a line of products for children, and its product lines also include other accessories as well as bags. It's IHM subsidiary is a direct to customer distribution channel, and it is via this channel that Nike is able to tap into a network of non-affiliated entities to produce and market goods under the Nike name, including devices, apparel, and software applications together with all sorts of other equipment. The company owns Converse as a wholly-owned subsidiary, through which the company manufactures and markets products under certain key brands, including Chuck Taylor and Jack Purcell. The company also owns the Hurley International, through which it markets apparel as well as accessories for young people and for those engaged in action sports activities. On the other hand, it has disposed of its Cole Haan and Umbro brand, the latter a marketer of soccer-related ap parel, accessories and general merchandise (Google; Reuters). There is no better way to gauge the performance of the company and the overall success of its marketing strategies than to look at how the share price of Nike has fared historically. Looking at the financial performance of the firm in this respect, one sees that the company has done well crafting and executing on its marketing strategies and marketing mixes. The chart below shows that Nike's stock has done well over the past ten years, indicating such success. The stock price chart shows that the company's shares have consistently been on an upward trajectory by way of stock price trends, and generally doubling over the past three to four years on the back of a successful overall business strategy and marketing strategy(Google) : Graph Source: Google II. The 4 Marketing P's as they Apply to Nike The above discussion points us to the various brands, product lines, and product categories or segments where Nike has chosen to compete, and it is clear that the focus on athletic apparel and athletic wear in general is a major company focus that has contributed to much of its success.

Banner depicts earthly life Essay Example for Free

Banner depicts earthly life Essay Artifacts which are found in burial shrines and in tombs are often rich with cultural and religious imagery. Not only are the types of artifacts which are selected to be enshrined within a given tomb of significance for inferring historical and cultural information, but the aesthetics evident in the individual items themselves can be studied in order to discover important cultural, religious, and historical information. Such is certainly the case regarding the silk funeral banner known as the name banner which was uncovered as part of the Mawangdui tomb of the Marquisite. This banner, which is shaped like a T depicts a Chinese astrological configuration of the cosmos (including the afterlife) which can be understood as being current in the Han Dynasty. The top of the T section of the banner shows heaven while the middle section of the banner depicts earthly life. One interesting aspect of the sectional representation is that certain figures travel through the sections. There are angels of heavenly entities who descend to carry Lady Dai to heaven. The images of the banner suggest a cosmos in constant motion, a dynamic interdimensional universe which is both physical and spiritual in nature. Also depicted on the silk banner are images if Lady Dais earthly family, who perform rituals for her safe-passage in the afterlife. The funeral banner indicates a culture which believed in both life-after-death adn in the efficacy of ritual and prayer. There is a graceful harmony present in the banner which suggests that Chinese culture at the time of the Han Dynasty had a vision of life and death which was seamless and that death was viewed as a continuation of life and life as a prelude to death. Viewed this way, the banner is an uplifting and spiritually exalting work of art, one which offers a dramatically different view of life and death than is prevalent in the Western world.

Essay --

Isaac Newton: The Mathematician Sir Isaac Newton was born on January 4, 1643, in Woolsthorpe, England. Isaac Newton was the most famous scientist in history. He was one of the most revolutionary, established, and influential physicist, philosopher and mathematician ever known. He was credited as one of the most brilliant minds of the 17th century scientific revolution. As Newton discoveries such as optics, motion and mathematics all together newton developed the principles of modern science. Born to a prosperous local farmer, also named Isaac Newton, who died three months after Newton was born. Newton was born as a premature baby who was feeble and weak and was told that he would not survive. At the age of 12, Newton attended Kings School in Grantham, where he stayed with a local apothecary and was then that newton was introduced into the fascinating world of chemistry. His mother pulled Newton out of school to become a farmer and not only Newton disliked being a farmer but he was also bad at being a farmer. He went back to Kings School to finish school. Once he finished, his u... Essay -- Isaac Newton: The Mathematician Sir Isaac Newton was born on January 4, 1643, in Woolsthorpe, England. Isaac Newton was the most famous scientist in history. He was one of the most revolutionary, established, and influential physicist, philosopher and mathematician ever known. He was credited as one of the most brilliant minds of the 17th century scientific revolution. As Newton discoveries such as optics, motion and mathematics all together newton developed the principles of modern science. Born to a prosperous local farmer, also named Isaac Newton, who died three months after Newton was born. Newton was born as a premature baby who was feeble and weak and was told that he would not survive. At the age of 12, Newton attended Kings School in Grantham, where he stayed with a local apothecary and was then that newton was introduced into the fascinating world of chemistry. His mother pulled Newton out of school to become a farmer and not only Newton disliked being a farmer but he was also bad at being a farmer. He went back to Kings School to finish school. Once he finished, his u...

Island of the Sequined Love Nun Chapter 42~43

PART THREE Coconut Angel 42 Bedfellows Just before dawn, Tuck crawled through the bottom of the shower like a homesick cockroach, scuttled out of the bathroom under the mosquito netting and into bed. There were things to do, big things, important things, maybe even dangerous things, but he had no idea what they were and he was too tired and too drunk to figure them out now. He had tried, he had really tried to convince the Shark men that the doctor and his wife were doing horrible things to them, but the islanders always came back with the same answer: â€Å"It is what Vincent wants. Vincent will take care of us.† To hell with them, Tuck thought. Dumb bastards deserve what happens to them. He rolled over and pushed the coconut-headed dummy aside. The dummy pushed back. Tuck leaped out of bed, tripped in the mosquito netting, and scooted on his butt like a man backing away from a snake. And the dummy sat up. Tuck couldn't see the face in the predawn light filtering into the bungalow, just a silhouette behind the mosquito netting, a shadow. And the shadow wore a captain's hat. â€Å"Don't think I don't know what you're thinking because I'll give you six to five I do.† The accent was somewhere out of a Bowery Boys movie, and Tuck recognized the voice. He'd heard it in his head, he'd heard it in the voice of a talking bat, and he'd heard it twice from a young flyer. â€Å"You do?† â€Å"Yeah, you're thinking, ‘Hey, I never wanted to find a guy in my bed, but if you got to find a guy in your bed, this is the guy I'd want it to be,' right?† â€Å"That's not what I was thinking.† â€Å"Then you shoulda taken odds, ya mook.† â€Å"Who are you?† The flyer threw back the mosquito netting and tossed something across the room. Tuck flinched as it landed with a thump on the floor next to him. â€Å"Pick it up.† Tuck could just see an object shining by his knee. He picked up what felt like a cigarette lighter. â€Å"Read what it says,† the shadow said. â€Å"I can't. It's dark.† Tuck could see the flyer shaking his head dolefully. â€Å"You know, I saw a guy in the war that got his head shot off about the hat line. Docs did some hammering on some stainless steel and riveted it on his noggin and saved his life, but the guy didn't do nothing from that day forward but walk around in a circle yanking his hamster and singing just the ‘row' part of ‘Row, Row, Row Your Boat.' They had to tape oven mitts on him to keep him from rubbing himself raw. Now, I'm not saying that the guy didn't know how to have a good time, but he wasn't much for conversation, if you know what I mean.† â€Å"That was a beautiful story,† Tuck said. â€Å"Why?† â€Å"Because the steelhead hamster-pulling ‘row' guy was a genius compared to you. Light the fuckin' lighter, ya mook.† â€Å"Oh,† Tuck said and he flipped open the lighter and sparked it. By the firelight he could read the engraving: VINCENT BENNIDETTI, CAPTAIN U.S.A.F. Tuck looked back at the flyer, who was still caged in shadow, even though the rest of the room had started to lighten. â€Å"You're Vincent?† The shadow gave a slight bow. â€Å"Not exactly in the flesh, but at your fuckin' service.† â€Å"You're Malink's Vincent?† â€Å"The same. I gave the chief the original of that lighter.† â€Å"You could have just said so. You didn't have to be so dramatic.† Tuck was glad he was a little drunk. He didn't feel frightened. As strange as it all was, he felt safe. This guy – this thing, this spirit – had more or less saved his life at least twice, maybe three times. â€Å"I got responsibilities, kid, and so do you.† â€Å"Responsibilities?† Now Tuck was frightened. It was a conditioned response. â€Å"Yeah, so when you get up later today, don't go storming into the doc's office demanding the facts. Just go swimming. Cool off.† â€Å"Go swimming?† â€Å"Yeah, go to the far side of the reef and swim away from the direction of the village about five hundred yards. Keep an eye out for sharks outside of the reef.† â€Å"Why?† â€Å"A guy appears out of nowhere in the middle of the night saying all kinds of mystical shit and you ask why?† â€Å"Yeah. Why?† â€Å"Because I said so,† Vincent said. â€Å"My dad always said that. Are you the ghost of my dad?† The shade slapped his forehead. â€Å"Repeat after me – and don't be getting any on you, now – one and two and three and ‘Row, row, row, row, row†¦'† He started to fade away with the chant. â€Å"Wait,† Tuck said. â€Å"I need to know more than that.† â€Å"Stay on the sly, kid. You don't know as much as you think you do.† â€Å"But†¦Ã¢â‚¬  â€Å"You owe me.† Two armed ninjas followed Tuck to the water. He watched them, looking for signs of microwave poisoning from the radar blasts, but he wasn't sure exactly what the signs would be. Would they plump noticeably, perhaps explode without fork holes to release the inner pressure? That would be cool. Maybe they'd fall asleep on the beach and wake up a hundred times larger, yearning to do battle with Godzilla while tiny people whose words didn't match their mouth movements scrambled in the flaming rubble be-low? (It happened all the time in Japanese movies, didn't it?) Too good for them. He pulled on his fins and bowed to them as he backed into the water. â€Å"May your nads shrivel like raisins,† he said with a smile. They bowed back, more out of reflex than respect. The far side of the reef and five hundred yards down: The ninjas were going to have a fit. He'd never gone to the ocean side of the reef. Inside was a warm clear aquamarine where you could always see the bottom and the fish seemed, if not friendly, at least not dan gerous. But the ocean side, past the surf, was a dark cobalt blue, as deep and liquid as a clear night sky. The colorful reef fish must look like M to the hunters of the deep blue, Tuck thought. The outer edge of the reef is the candy dish of monsters. He kicked slowly out to the reef, letting the light surge lift and drop him as he watched the multicolored links in the food chain dart around the bottom. A trigger fish, painted in tans and blues that seemed more at home in the desert, was crunching the legs off of a crab while smaller fish darted in to steal the floating crumbs. He pulled up and looked at the only visible break in the reef, a deep blue channel, and headed toward it. He'd have to go out to the ocean side and swim the five hundred yards there, otherwise the breaking surf would dash him against the coral when he tried to swim over the reef. He put his face in the water and kicked out of the channel until the bottom disappeared, then, once past the surf line, turned and swam parallel to the reef. It was like swimming in space at the edge of a canyon. He could see the reef sloping down a hundred and fifty feet to disappear into a blue blur. He tried to keep his bearing on the reef, let his eye bounce from coral fan to anemone to nudibranch to eel, like visual stepping-stones, because to his left there was no reference, nothing but empty blue, and when he looked there he felt like a child watching for a strange face at the window, so convinced and terrified it would come that any shape, any movement, any play of light becomes a horror. He saw a flash out the side of his mask and whipped around in time to see a harmless green parrot fish munching coral. He sucked a mouthful of water into his submerged snorkel and choked. He hovered in a dead man's float for a full minute before he could breathe normally and start kicking his way up the reef again, this time resolved to faith. Whatever, whoever Vincent was, he had saved Tuck's life, and he knew things. He wouldn't have gone to the trouble to have Tuck eaten by barracudas. Tuck ticked off his stepping-stones, trying to gauge how far he had come. He would have to go out farther to see past the rising surf and use the shore as a reference, and besides, what was above the water's surface was irrelevant. This was a foreign world, and he was an uninvited guest. Then another flash, but this time he fought the panic. Sunlight on something metal about thirty feet down the slope of the reef. Something waving in the surge near the flash. He rested a second, gathered his breath, and dove, swooping down to grab the object just as he recognized what it was: a set of military dog tags on a beaded metal chain. He shot to the surface and hovered as he caught his breath and read: SOMMERS, JAMES W. James Sommers was a Presbyterian, according to the dog tag. Somehow Tuck didn't think that a thousand-yard swim was worth finding a pair of dog tags. But there was the swath of fabric still down there. Tuck hadn't gotten a good look at it. He tucked the tags into the inside pocket of his trunks and dove again. He kicked down to the swath of cloth, holding his nose and blowing to equalize the pressure on his ears, even as the air in his lungs tried to pull him to the surface, away from his prize. It was some kind of printed cotton. He grasped at it and a piece came away in his hand. He pulled again, but the cloth was wedged into a crevice in the reef. He yanked and the cloth came away, revealing something white. Out of breath, he shot to the surface and examined the cloth. Flying piggies. Oh, good. He'd risked his life for Presbyterian dog tags and a flying piggies print. One more dive and he saw what it was that had wedged into the crevice: a human pelvic bone. Whatever else had been here had been carried away, but this bone had wedged and been picked clean. Someone wearing flying piggies boxers had become part of the food chain. The swim back to the channel seemed longer and slower, but this time Tuck forgot his fear of what might lurk behind the vasty blue. The real danger lay back on shore. And how does one, over dinner, proffer the opinion that one's employers are murdering organ thieves? â€Å"Stay on the sly,† Vincent had said. And so far he seemed to know what he was talking about. 43 Boiling the Puppets â€Å"Oh, come in, Mr. Case. Sebastian is out on the lanai.† She wore a white raw silk pant suit, cut loose in the legs and low at the neck, a rope of pearls with matching earrings. Her hair was tied back with a white satin bow and she moved before him like the ghost of good housekeeping. â€Å"How do you feel about Pacific lobster?† â€Å"I like it,† Tuck said, looking for some sign from her that she knew that he knew. There was no acknowledgment of her appearance in his room last night or that she had any suspicion of him at all. Tuck said, â€Å"I feel like I'm taking advantage coming to dinner empty-handed. I ought to have you and the doc over to my place some evening.† â€Å"Oh, do you cook too, Mr. Case?† â€Å"A few things. My specialty is blackened Pez.† â€Å"A Cajun dish?† â€Å"I learned to make it in Texas, actually.† â€Å"A Tex-Mex specialty, then.† â€Å"Well, a fifth of tequila does make it taste a little better.† She laughed, a polite hostess laugh, and said, â€Å"Can I get you something to drink?† â€Å"You mean a drink or some liquid?† â€Å"I'm sorry. It does seem constraining, I'm sure, but you understand, you might have to fly.† She had a large glass of white wine on the counter where she had been working. Tuck looked at it and said, â€Å"But performing major surgery under the influence is no problem, right?† That was subtle, Tuck thought. Very smooth. I am a dead man. Her eyes narrowed, but the polite smile never left her lips. â€Å"Sebastian,† she called, â€Å"you'd better come in, dear. I think Mr. Case has something he wants to discuss with us.† Sebastian Curtis came through the french doors looking tall and dignified, his gray hair brushed back, his tan face striking against the gray. To Tuck he looked like any number of executives one might see at a yacht club, a retired male model perhaps, a Shakespearean actor finally finished with the young prince and lover roles, seasoned and ready to play Caesar, Lear, or more appropriately, Prospero, the banished wizard of The Tempest. Tuck, still in his borrowed clothes, baggy and rolled at the cuffs, felt like a beggar. He fought to hold on to his righteous indignation, which was an unfamiliar emotion to him anyway. Sebastian Curtis said, â€Å"Mr. Case. Nice to see you. Beth and I were just talking about how pleased we are with your work. I'm sure these impromptu flights are difficult.† â€Å"Mr. Case was just suggesting that we keep an eye on our alcohol consumption,† Beth Curtis said. â€Å"Just in case we might have to perform an emergency surgery.† The jovial manner dropped from the doctor like a veil. â€Å"And just what kind of surgery might you be referring to?† Tuck looked at the floor. He should have thought this through a little more. He fingered the dog tags in his pocket. The plan was to throw them on the table and demand an explanation. What had happened to the skel-eton, the owner of the tags? And for that matter, what would happen to Tucker Case if he threw this in their faces? Mary Jean used to say, â€Å"In ne-gotiations, always leave yourself a way out. You can always come back later.† Go slow, Tuck told himself. He said, â€Å"Doc, I'm concerned about the flights. I should know what we're carrying in case we're detained by the authorities. What's in the cooler?† â€Å"But I told you, you're carrying research samples.† â€Å"What kind of samples?† It was time to play a card. â€Å"I'm not flying again until I know.† Sebastian Curtis shot a glance at his wife, then looked back to Tucker. â€Å"Perhaps we should sit down and have a talk.† He pulled a chair out for Tucker. â€Å"Please.† Tuck sat. The doctor repeated the gesture for his wife and then sat down next to her, across the table from Tuck. â€Å"I've been on Alualu for twenty-eight years, Mr. Case.† â€Å"What does that have to do†¦?† Curtis held up a hand. â€Å"Hear me out. If you want answers, you have to take them in the context that I give them.† â€Å"Okay.† â€Å"My family didn't have the money for medical school, so I took a scholarship from the Methodist Missions, on the condition that I work for them when I graduated and go where they sent me. They sent me here. I was full of myself and full of the Spirit of the Lord. I was going to bring God and healing to the heathens of the Pacific. There hadn't been a Christian missionary on the island since World War II, and I was warned that there might be a residual Catholic influence, but the Methodists have liberal ideas about spreading the Word of God. A Methodist missionary works with the culture he finds. But I didn't find a Catholic population here. What I found was a population that worshipped the memory of an American pilot and his bomber.† â€Å"A cargo cult,† Tuck said, hoping to move things along. â€Å"Then you know about them. Yes, a cargo cult. The strongest I'd ever heard of. Fortunately for me, it wasn't based on the hatred of whites like the cargo cults in New Guinea. They loved Americans and everything that came from America. They took my medicine, the tools I brought, food, reading material, everything I offered them, except, of course, the Word of God. And I was good to them. The natives on this island are the health-iest in the Pacific. Partly because they are so isolated that communicable diseases don't reach them, but I take some credit for it as well.† â€Å"So that's why you don't let them have any contact with the ship when it arrives?† â€Å"No, well, that is one of the reasons, but mainly I wanted to keep them away from the ship's store.† â€Å"Why?† â€Å"Because the store offered them things that I couldn't or wouldn't give them, and the store only accepted money. Money was becoming an icon in their religion. I heard drums in the village one night and went into the village to find all the women crouched around a fire holding wooden bowls with a few coins in the bottom. They were oiled and waving their heads as if in a trance, and as the drummers played, the men, wearing masks fashioned to look like the faces on American currency, moved around be-hind the women, copulating with them and chanting. It was a fertility ce-remony to make the money in the bowls multiply so they could buy things from the ship's store.† â€Å"Well, it does sound better than getting a job,† Tuck said. Curtis didn't see the humor. â€Å"By forbidding them to have contact with the ship, I thought I could kill the cargo cult, but it didn't work. I would talk of Jesus, and the miracles that he performed, and how he would save them, and they would ask me if I had seen him. Because they had seen their savior. Their pilot had saved them from the Japanese. Jesus had just told them that they had to give up their customs and taboos. Christianity couldn't compete. But I still tried. I gave them the best care I could. But after five years, the Methodist Missions sent a group of officials to check on my progress. They cut my funding and wanted to send me home, but I decided to stay and try to do the best I could without their support.† â€Å"He was afraid to leave,† Beth Curtis said. Sebastian Curtis looked as if he was going to strike his wife. â€Å"That's not true, Beth.† â€Å"Sure it is. You hadn't been off this island in years. You forgot how to live with real people.† â€Å"They are real people.† As amusing as it was to watch the perfect couple illusion go up in flames before his eyes, Tuck put out the fire. â€Å"A Learjet and millions in electronics. Looks like you did pretty good with no funding, Doc.† â€Å"I'm sorry.† And he looked as if he was. â€Å"I tried to make it on what the islanders could raise by selling copra, but it wasn't enough. I lost one of my patients, a little boy, because I didn't have the funds to fly him to a hospital that could give him the care he needed. I tried harder to convert the natives, thinking I might get another mission to sponsor us, but how can you compete with a Messiah people have actually spoken to?† Tuck didn't answer. Having spoken to the â€Å"Messiah† himself, he was convinced already. Sebastian Curtis drained his glass of wine and continued. â€Å"I sent letters to churches, foundations, and corporations all over the world. Then one day a plane landed out on the airstrip and some Japanese businessmen got out. They wouldn't fund the clinic out of charity, but if I could get every able-bodied islander to give blood every two weeks, then they would help. And every two weeks the plane came and picked up three hundred pints of blood. I got twenty-five American dollars for every pint.† â€Å"How'd you talk the natives into it? I've given blood. It's not that pleasant.† â€Å"They were coming on a plane, remember? Airplanes are a big part of these people's religion.† â€Å"If you can't beat 'em, join 'em, huh?† â€Å"They always brought something on the plane for the natives. Rice, machetes, cooking pots. I got all the medicines I needed and I was able to get the materials to build most of this compound.† Beth Curtis stood up. â€Å"Oh, as much as I love hearing this story, I think we should eat. Excuse me.† She went to the kitchen area, where a large pot was boiling on the stove, reached into a wooden crate on the floor, and came up with a large live lobster in each hand. The giant sea bugs waved their legs and antennae around looking for purchase. Beth Curtis held them over the pot, puppeting them. â€Å"Oh, Steve, you got us a room with a hot tub. How wonderful,† she made the left lobster say. â€Å"Yes, I'm very romantic,† she said in a deeper voice, bouncing the bug with the words. â€Å"Let's go in now. I'm a little tense.† â€Å"Oh, you're wonderful.† Then she dropped the lobsters into the boiling water. A high-pitched squeal came from the pot and Beth Curtis went to the crate for another victim. â€Å"Beth, please,† the doctor said. â€Å"I'm just trying to lighten things up a little, ‘Bastian. Be still.† She held the second lobster over the pot, then looked at Tucker as she began her narration. â€Å"This is the crazed doctor talking. There's always a crazed megalomaniacal doctor. It's traditional.† Sebastian Curtis stood up. â€Å"Stop it, Beth!† She affected a German accent. â€Å"You see, Mr. Bond, a man spends too much time on an island alone, he changes. He loses his faith. He begins to think of ways to improve his lot. My associates in Japan came to me with a proposal. They would send me to a seminar in San Francisco to brush up on organ transplant surgery. I would no longer be selling blood for pocket change. They would send me specific orders for kidneys, and I could deliver them within hours for a cool half-million apiece. A dying man will pay a lot for a healthy kidney. In San Francisco I met a woman, a beautiful wo-man.† Beth came out of character for a moment, grinned, and bowed quickly, then went back to terrorizing the lobster. â€Å"I brought her here, and it was she who devised the plan to get the natives to comply with having their organs removed. Not only beautiful, but a genius as well, and she had a degree as a surgical nurse. She used her abundant charms on the natives† – she held the lobster where it could have a good view of her cleavage – â€Å"and the savages were more than happy to donate a kidney. Meanwhile, I have become rich beyond my wildest dreams, and as for you, Mr. Bond, now it's time for you to die.† She dropped the lobster into the pot and began to shake with a diabolical laugh. She stopped laughing abruptly and said, â€Å"They should be ready in about ten minutes. Salad, Mr. Case?† Tuck couldn't think. Somewhere in that little puppet show of the damned was a confession to cutting out people's organs and selling them like so much meat, and the doctor's wife not only didn't seem to have any regrets about it, she was absolutely gleeful. Sebastian Curtis, on the other hand, had his head down on the table, and when he did look up, he couldn't make eye contact with Tuck. A minute passed in uncomfortable silence. Beth Curtis seemed to be waiting for someone to shout â€Å"Encore!† while the good doctor gathered his wits. â€Å"What I'd like you to understand, Mr. Case, is that I – we – couldn't have taken care of these people without the funds we've received for what we do. They would have no modern medical care at all.† Tuck was thinking again, trying to measure what he could say and what he wasn't willing to reveal. He couldn't let them know that he knew any-thing at all about the Shark People, and, as Vincent had implied, he'd better find out more before he threw down the dog tags and Pardee's notebook. The doc was obviously stretched pretty tight by the situation, and Mrs. Curtis – well, Mrs. Curtis was just fucking scary. Play it chilly. They'd brought him here because they thought he was as twisted as they were. No sense in ruining his image. â€Å"I understand.† Tuck said. â€Å"I wish you'd been a little more up front about it, but I think I get all the secrecy now. But what I want to know is: Why can't I drink if you guys do? I mean, if you guys can perform major surgery when you're half in the bag, then I can fly a plane.† Beth said, â€Å"We wanted to help you with your substance abuse problem. We thought that if you weren't exposed to other drinkers that you'd relapse when you went back home.† â€Å"Very thoughtful of you,† Tuck said. â€Å"But when exactly am I supposed to go home?† â€Å"When we're finished,† she said. The doctor nodded. â€Å"Yes, we were going to tell you, but we wanted you to become used to the routine. We wanted to see if you could handle the job first. We're going to do the operations until we have a hundred million, then we will invest it on behalf of the islanders. The proceeds will assure we can continue our work and that the Shark People will be taken care of as long as they are here.† Tuck laughed. â€Å"Right. You're not taking anything for yourself. This is all a mercy mission.† â€Å"No, we may leave, but there'll be enough to keep someone running this clinic and shipping in food and supplies forever. And then there's your bonus.† â€Å"Go,† Tuck said. â€Å"Go ahead.† â€Å"The plane.† Tuck raised an eyebrow. â€Å"The plane?† â€Å"If you stay until we finish our work, we will sign the plane over to you, plus your salary and any other bonuses you've accumulated. You can go anywhere in the world you want, start a charter business if you want, or just sell it and live comfortably for the rest of your life.† Tuck shook his head. Of all the weirdness that had gone on so far, this seemed like the weirdest, if only because the doctor seemed so earnest. It might have had something to do with the fact that it was one of those things that a guy hopes all his life he is going to hear, but convinces himself that it's never going to happen. These people were going to give him his own Learjet. He didn't want to do it, he fought not to do it, he strained, but nevertheless, Tuck couldn't stop himself from asking. â€Å"Why?† â€Å"Because we can't do it without you, and this is something that you can't get any other way. And because we'd rather keep you than have to find another pilot and lose the time.† â€Å"What if I say no?† â€Å"Then, you understand, we'd have to ask you to leave and you would keep the money that you've already earned.† â€Å"And I can just go?† â€Å"Of course. As you know, you are not our first pilot. He decided to move on. But then again, we didn't make him this offer.† â€Å"What was your first pilot's name?† The doctor shot a look at his wife. She said, â€Å"Giordano, he was Italian. Why?† â€Å"The aviation community is pretty small. I thought I might know him.† â€Å"Do you?† she said and there was too much sincerity in the question for Tuck to believe that she didn't know the answer. â€Å"No.† Sebastian Curtis cleared his throat and forced a smile. â€Å"So what do you think? How would you like to own your own Learjet, Mr. Case?† Tuck sat staring at the open wine bottle, measuring what he could say, what answer they not only wanted to hear, but had to hear if he was going to leave the island alive. He extended his hand for the doctor to shake. â€Å"I think you've got yourself a pilot. Let's drink to the deal.† An electronic bell trilled from the bedroom and the doctor and his wife exchanged glances. â€Å"I'll take care of it,† Beth Curtis said. She stood and put her napkin on the table. â€Å"Excuse me, Mr. Case, but we have a patient in the clinic who requires my attention.† Then the whiplash mood swing from officious to acid. â€Å"She presses that buzzer so much you'd think it was attached to her clit.† Sebastian Curtis looked at Tuck and shrugged apologetically.

Cafs Summary on Parenting and Caring

Parenting- the process of raising and nurturing children in a family Caring- the process of looking after the needs and wellbeing of another person due to their age, illness or disability Biological parents- the parent who has provided the genetic material, either sperm or an ovum, to create a foetus Pregnancy Planned- involves a strategic choice on when to parent. There are physical, emotional and economic impacts that result from this decision Unplanned- may result from poor knowledge about contraception, the fertility cycle or failure with contraception such as a condom tearing IVF and GIFT In-vitro fertilisation †¢Occurs outside the body †¢Drug treatment is used to stimulate the maturation and number of ova †¢Egg follicles are monitored through ultrasound †¢Eggs are collected under general anaesthetic †¢Fresh sperm sample is obtained †¢Egg and sperm is prepared and cultured, combined and then fertilisation takes place †¢Following microscopic examination, viable embryos are transferred back into the uterus †¢Once implanted, pregnancy has occurred †¢Spare eggs are frozen for the future †¢Success depends on age, viability of sperm and level of expertise Gamete intra-fallopian transfer Occurs inside female body †¢Drug treatment is used to stimulate the maturation and number of ova †¢Egg follicles are monitored via ultrasound †¢Eggs are collected under local anaesthetic †¢Eggs are combined with fresh sperm sample †¢They are returned to the fallopian tubes where fertilisation may occur †¢Once fer tilisation occurs, embryo implants in uterus and pregnancy is monitored †¢Fertilisation occurs inside the body †¢Much more successful Social parents- individuals with a parenting responsibility towards a child whom they do not share a genetic relationship with. Social implications are the positive and negative effects on an individual or group that occurs as a result of an action or choice made either by the individual, themself or by another person or group Legal implications are the positive and negative legal consequences or commitments that occurs as a result of an action or choice made b an individual or group FASS Fostering- an alternative living arrangement for children whose parents are temporarily unable to care for them in their family home Legal implications Children and young persons (care and protection Act) 1998 (NSW) †¢Any person fostering children who is not related to them msut have a license to foster issued by the Department of Family and Community Services †¢Foster carers must consult with the DCS about various parenting issues such as type of school the child will attend and faith practices †¢The foster cannot make medical decisions †¢The foster parents may be compensated for deliberate damage to chi ld Social implications Carers must encourage contact with the young person’s birth family and accept that he or she will probably return to their birth family †¢carers and their family may have mixed feelings about this especially if the young person has become part of their family †¢when allocating foster placements, families are sometimes split up as all children cannot be accommodated and stay together †¢foster children may been to have multiple placement changes such as schools and new siblings influencing their satisfaction of emotional, social and intellectual needs †¢30% of foster children have been abused by biological family, affecting how they meet new people as they feel angry and abandoned †¢problems between biological family and foster child may result in a restraining order by fostering family Adoption- the process by which the legal responsibility of parenting a child is given to a family mother than the than the biological family Legal implications Regulated by the legislation, including Adoption Act 2000 (NSW) and Family Law Act 1975 (cth) †¢All legal rights and responsibilities are transferred to the adoptive parents †¢Change in parenting is permanent; birth parents lose all rights to the child. However they may maintain the right of information and contact, if permitted by the Family Court †¢If the child is older than 12 they must consent the adoption. If the person is from an ATSI background, they must receive counselling about their customs and culture †¢Step parents must be married or in a de-facto relationship or a child whose lived with them for 2 years †¢Needs to be assurance from governing bodies such as DOCS that all aspects of the wellbeing of the child can be met Social implications Societies changing attitudes have resulted in fewer adoptions, the use of the contraceptive pill and development of birth technologies †¢Family relationships change, which can be significant as the child ages †¢The decision to tell a child they are adopted may be distressing †¢May cause different emotions for adopted child as they have the right to know their origins †¢The child must overcome feelings of being rejected by birth parents. May impact on sense of identity and self esteem †¢No knowledge of child’s medical history which can cause problems in diagnosing illness or most appropriate medical treatment †¢Family and community acceptance, example if the child looks different to parents the adoptive relationship is apparent †¢Child should have the opportunity to maintain cultural heritage †¢Acceptance of adoptive child if parents have biological children Step-parenting- when a man or woman marries or forms a de-facto relationship with a partner who has a child or children from a previous relationship Legal implications A step parent has no legal responsibilities towards the child †¢A step parent who has acted as a parent to a child for a long time, and is now being divorced from the biological parents, may have visitation rights if a judge decides its in the Childs best interest †¢In the event of the death of a step-parent the rights of the step child are different from those of a biological child in regard to inheritance, child support and making decisions †¢If a child is adopted by step-parents, rights to inheritance from biological parent are lost Social implications †¢Community perception holds that an intact original nuclear family is superior as blended or step may be seen as deficient †¢There is often a ower struggle between the child/ren and step parent, which may lead to issues for their relationship and the family †¢Conflict can occur between the children and step parent and between step children from both partners. Primary relationships and responsibilities can become blurred †¢Old family traditions may be changes. This can be difficult for all †¢Partne rs may have different visions of family life and parenting styles that need to be reviewed, discussed and adjusted †¢Poor relationships with step parents are recognised as a significant factor in causing young people to leave home and decrease in academic performance and self esteem and depression Surrogacy- an arrangement made between a couple who cannot have a baby and a woman who gets pregnant on the couple’s behalf. The child is handed to the couple after delivery Legal implications †¢It is legally a grey area as it is neither prohibited nor encouraged †¢Very specific criteria needs to be established for both parties based on an honour agreement that is not legally binding †¢Payment cannot be made †¢Adoption process needs to be successfully undertaken †¢Egg and sperm must be from commissioning couple †¢Commercial couple must be able to prove medical reasons as to why they can’t biologically conceive and that they’ve been trying to conceive for 3 years with unprotected intercourse, and still cant conceive Social implications The surrogate mother may have an ongoing attachment to the baby after birth †¢Emotional pain may be experienced by the surrogate mother and her family by giving up the child †¢If the surrogate mother goes back on the agreement, there may be disappointment and animosity between parties †¢Community acceptance may be mixed as surrogacy isn’t a widely accepted practice †¢Surrogacy is very costly and may affect the social parents economic status †¢Surrogacy is a long, exhaustive process †¢Social parents may change their mind, leaving the baby with the surrogate mother whom may not have adequate resources or family support †¢The woman’s body is not an object, it’s a form of prostitution †¢It’s unethical and unmoral Carer relationships Carers are people who look after the needs and wellbeing of another person due to their age, illness and/or disability. Carers may be paid or unpaid. Many circumstances may lead to a person requiring care. Some circumstances are planned and may have been anticipated. Example: a planned pregnancy, adoption or fostering, grand parenting, looking after an ageing parent. Unplanned circumstances are unexpected and thus afford a few preparations in the short term such as: a unplanned pregnancy, grand parenting, a health problem such as operation failures, heart attack, stroke, diabetes, AIDS, multiple sclerosis or cancer, an accident, birth abnormalities and unexpected age deterioration. Some of the implications of caring will relate to management of: was there time to prepare or not? What is the expected financial expenditure>> how will it impact on the satisfaction of needs and overall wellbeing? What will be, and who will take on, the roles and responsibilities associated with caring? Voluntary They are unpaid. They are usually family members such as parents, partners, brothers, sisters, friends or children. They provide care and support to children or adults who have disability, mental health problems, chronic condition or a temporary illness. Some are eligible for government benefits, while others are employed in their usual job and undertake caring responsibilities after work and on weekends. The burden of caring can affect the satisfaction on physical, intellectual, social and emotional needs. Paid They take on the role of caring as a form of employment and therefore receive financial payment. Type of paid carerDescription Family day careProvides home-based care up to five children in a family setting Nanny Provides home-based care to children in their family home Doctor Provides medical advice, treatment and assistance to those in care Foster carerIs licensed to provide care in their own family home Teacher Has a duty of care and primarily encourages learning skills, knowledge and behaviours; plays a valuable tole in socialisation Nurse Provides medical assistance in community centres, homes, hospitals and nursing homes Palliative carerProvides assistance to people who are terminally ill, as well as support to family members